An Ally is not a client.
Not a sponsor.
Not an advertiser.

An Ally is an entity that operates in parallel with EVG — sharing values, standards, and long-term intent.

Alliances are formed when:

• Mutual respect exists

• Cultural alignment is clear

• Both parties gain strength through proximity

Process:

1. Initial inquiry [see bottom of this page]

2. Alignment review

3. Conversation

4. Trial collaboration (when appropriate)

5. Formal alliance confirmation

EXPECTATIONS OF ALL ALLIES

To maintain alignment, all Allies must demonstrate:

Cultural Integrity

• Respect for creative autonomy

• No exploitative or extractive practices

• No engagement in harmful or predatory industries

Long-Term Orientation

• Willingness to build slowly

• No demand for instant ROI

• Patience with process

Professional Conduct

• Clear communication

• Reliability

• Respect for EVG’s internal structure

CONTENT REQUIREMENTS — ALLIES OF EVG

Purpose:
Maintain visibility through association, not obligation.

REQUIRED ATTRIBUTION

All Allies must include one of the following in relevant public-facing materials:

• “In alliance with Enhanced Vitality Games”

• “An ally of The Institute at EVG”

This may appear in:

• Website footers

• About pages

• Event materials

• Project documentation

• Video descriptions (when applicable)

No mandatory logo placement is required for Allies.

SYMBOLIC INTEGRATION (OPTIONAL BUT ENCOURAGED)

Allies are encouraged — but not required — to subtly integrate EVG symbolic language where appropriate:

• Lightning (imagination)

• Heart (reality)

• Triangle (intersection)

This can be visual, thematic, or conceptual.

CONTENT EXPECTATIONS

Allies are expected to:

• Produce work that reflects seriousness and craft

• Avoid exploitative or misleading content

• Respect audience intelligence

There are no quotas for posting frequency or deliverables. There are no limits to what you can say or do. Don’t ever think EVG will stop you from being who you are. This is what makes us different. Be weird. Be crazy.

Alliance is access — not entitlement.

Potential benefits include:

• Association with EVG and The Institute

• Shared visibility and cross-promotion

• Use of EVG space for aligned events or projects

• Inclusion in Institute initiatives

• Long-term collaborative opportunities

Not all benefits apply to all Allies.
They are structured intentionally, not uniformly.

TOOLS & STRUCTURE

Approved Allies may receive access to:

• Dedicated communication channels

• Event collaboration tools

• Shared calendars and planning frameworks

• Brand and messaging guidelines

• Optional physical or digital presence within EVG

EVG AMPLIFICATION

When appropriate, EVG may:

• Share allied work through its channels

• Feature Allies during events

• Reference Allied projects in Institute initiatives

An Ally of EVG is aligned with the institution.
A sponsored individual or group is endorsed by it.

Allies operate alongside EVG — collaborating, co-creating, and contributing within shared cultural and professional boundaries. Alliance is about mutual respect and parallel movement.

Sponsorship is more selective and more personal. When EVG sponsors someone, it is making a public statement: we believe in this work, this trajectory, and this discipline. Sponsorship carries deeper visibility, greater responsibility, and higher expectations.

In short:

• Alliance is alignment.

• Sponsorship is endorsement.

Both matter. They simply serve different roles within the ecosystem of The Institute.

You’re already in the right place! See the bottom of this page xD

Becoming an Ally of EVG through The Institute is free so long as you hold any monthly membership to Enhanced Vitality Games!